SalesRoads was born against the backdrop of the Wharton School’s Business Plan Competition. Originally called Home-Base USA, founder David Kreiger had an idea for a completely remote organization that would employ military-spouses who otherwise face barriers to stable employment. Although the idea was well-received, winning $500 in seed money for a third-place finish, David recognized a remote model was just one piece of the puzzle.
SalesRoads, by focusing on quality over quantity in appointment setting, became the leading demand generation firm, securing major clients like Microsoft and Paylocity. This success earned us consecutive spots on the INC 5000 list. We’ve since helped over 430 companies achieve their sales potential, creating more than 50,000 new opportunities. Today, SalesRoads is the gold standard in B2B Appointment Setting and SDR Outsourcing.
